#2: Develop a Sustainable Video Production Workflow
Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. The difference between success and failure often boils down to a few elements. When it comes to YouTube SEO, a lot of the optimization work can be encapsulated into a process that you can apply to all your old videos and then to each video as you publish it. Given that YouTube is a video search engine, you should approach content creation in a strategic way, as you would when optimizing your website. This means conducting keyword research to find out what your audience is interested in and how they talk about it online. Simply go to YouTube and start typing a keyword in the search box. As you type, you will get popular searches suggested to you by YouTube Suggest, which is the autocomplete feature built into the search box on YouTube. You can take this to another level using the free Ubersuggest tool, which will iterate through the alphabet for the first letter of the next word of your search phrase.
#1: Commit to Posting to YouTube Multiple Times Per Week
Skip navigation. In general, COPPA requires operators of commercial websites and online services that are directed to children more about that in a minute to provide notice and obtain verifiable parental consent before they collect personal information from kids under Under COPPA, personal information also covers what are called persistent identifiers — behind-the-scenes code that recognizes a user over time and across different sites or online services. Keep in mind that an operator also might be collecting personal information through an open comment field on its site or service that allows a user under 13 to make personal information publicly available. For example, think of a comment like this on a child-directed site: My name is Mary Jones from Springfield. I love this video!
For some small businesses and organizations, getting started on YouTube can be scary. Trust us when we say that the benefits of being on YouTube greatly outweigh the downfalls. Taking note of your audience and their interests will help you determine where to focus your efforts when creating content for YouTube.